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Welcome to The Daily Tee Off's Fairway Foundry series, where we are constantly exploring the world of golf to discover and uncover new exciting brands. This is a space where we take the time to learn more about the bands and the people behind them.

In today's edition, we dive into a company that is merging fashion, tech, and sport on their journey to creating designs developed specifically for the female golfer.

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Fairway Foundry Episode 4: Aeia Golf - Unleashing the Power of Women's Golf Apparel.

Today, we shine the spotlight on Daniella Rosa, the visionary behind AIEA, a refreshing take on women's golf apparel. Join us as we explore her journey and the unique aspects that set AIEA apart from the competition.

Daniella Rosa, a seasoned golfer from NYC, is the driving force behind AIEA. With over 20 years of experience in golf and a background in competitive play, she recognised the need for golf clothing that not only performed well but also catered to the female golfer's body shape. Inspired by her love for the game and a transformative moment during a family trip in 2021, Daniella embarked on a mission to create an updated version of women's golf apparel.

During that "aha" moment, Daniella came up with the name AIEA, which comprises the vowels of her first name, "Daniella." AIEA cleverly represents "Daniella's golf brand" without explicitly stating it. By the way if you are wondering, AIEA is pronounced as "eye-uh."

At AIEA, it's all about blending fashion and functionality. Daniella's designs are developed specifically for female golfers, ensuring a perfect fit and breathable fabrics that enhance performance. Say goodbye to ill-fitting menswear styles—AIEA's creations are tailored for the modern female golfer. Whether you're playing at a traditional golf club or enjoying a casual indoor-golf setting, AIEA styles transition effortlessly, giving you the best of both worlds.

AIEA is setting new trends as a digital-first company. Seamlessly merging physical and digital realms, every physical garment comes with a digital twin. This innovative addition provides authentication, proof of ownership, and future redeemable benefits, adding an extra layer of value to the AIEA experience. Daniella's vision extends beyond the greens, connecting golfers through the AIEA Season Pass membership program. A token-based initiative, Season Pass offers exclusive benefits, discounts, and engaging in-real-life and digital events, uniting golf, fashion, and tech.

Starting a fashion brand posed numerous challenges for Daniella, coming from a background in the auction world. Yet, she embraced the learning curve, enrolling in a crash course on 'Building a Fashion Brand.' With relentless determination and support from advisors and contractors, Daniella persevered, creating a sustainable business model. Now, she is excited to be living her passion every day and carving a niche in the golf industry.

Looking ahead, Daniella's vision is clear—to redefine the future of golf culture by blending fashion, tech, and sport. AIEA's forthcoming clothing line, Collection 1, promises stylish sleeveless tops, shorts, sweatshirts, and dresses, set for release in 2023. Additionally, AIEA's digital integration will add a whole new dimension to golf apparel ownership and experiences. With big plans in motion, Daniella is poised to elevate AIEA and inspire the next generation of golfers worldwide.

If you're a female golfer seeking style, comfort, and performance in one package, AIEA is the ultimate choice. Keep an eye out for her upcoming Collection 1 line and the exciting Season Pass membership program.

⬇️ Click here to explore their website or visit them on their socials. ⬇️

Alright Golfers that’s a wrap for today. Let me know what you think, we are always looking to improve.

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